Challenge:
A survey by PerryUndem Research & Communication revealed to Enroll America that the single biggest barrier to enrollment was the perception that coverage was unaffordable. Enroll America (EA) needed to step up efforts to educate the uninsured about the availability of financial help through outreach messaging in as many languages as possible.
Solution:
Enroll America magnified the reach of the Get Covered America campaign by teaming up with trusted institutions like churches and schools. Utilizing commit cards to collect consumers’ information for follow-up would allow Enroll America to track consumers who needed to enroll and flag them for follow-up.
Result:
Having tables set up with brochures, leaflets, and commit cards available after services, farmer’s markets, school functions and enrollment events allowed Enroll America to reach over 125,000 consumers during the first enrollment period alone. Staff and volunteers could write on the materials to answer questions and point people to the information they needed. Consumers could tear off a portion of the commit cards that had helpful information on them. Through the commit card, individuals could sign up for Enroll America’s email and text program as well as indicate if they were interested in volunteering. New templates were designed each year that made laying out the documents with new messages for each open enrollment period in different languages possible.