Challenge:
The Social Security Trust Fund faces depletion by 2034. Millions of working Americans face the risk of outliving their savings and a great many lack access to retirement savings plans at the workplace. The Bipartisan Policy Center (BPC) and personal finance expert Ric Edelman wanted to launch a new initiative to raise awareness and drive action around one of the biggest financial challenges of our time: Social Security.
Solution:
The Funding Our Future campaign will educate policymakers and the American public about these issues, explaining why immediate attention is essential. But first, this new initiative needed a name. I sat down with leaders and game-stormed a few possibilities for review and Funding Our Future was chosen. Next, I set out to design a unique mark reflective of American pride and positivity. The site is live at FundingOurFuture.us. All brand and site style and user design decisions convey that all our financial futures would improve by tackling this problem together.
Result:
The enthusiasm for this new brand is infectious. To this end, joining BPC and Edelman in this campaign to inform the public and policymakers about retirement security and to make the issue a priority are: The Aspen Institute Financial Security Program, BPC Action, The Employee Benefit Research Institute, Prosperity Now, UnidosUS, The Women’s Institute for A Secure Retirement. Funding Our Future looks forward to adding new partners to this coalition in the coming months and educating policy makers and all Americans on how we can assure Social Security works.