Challenge:
The Dec. 31 deadline for many financial to-dos was fast approaching. Edelman Financial needed to get information out to clients and non-clients alike on simple steps they can take to make sure their money is managed correctly.
Solution:
We created a fun, interactive infographic to inform and remind the public that taking care of your year-end tasks could not only be easy but set you up for a better new year. The custom illustrations for each of the 10 tips not only simulated the year-end countdown, but also allowed for each tip to be released on social media in a drip campaign to keep people interested in financial advice coming back to our website.
Result:
The interactive page was animated with .CSS and JavaScript to animate on each tip as one scrolled. It won a 2017 APEX award for design excellence and the illustration continued to be featured on social media, email, and online advertising.