Challenge:
CARE USA sought to market its digital care package as a way to multiply fundraising efforts during the holidays.
Solution:
To get the word out we created a :30 second PSA promoting this wonderful new tool with a familiar name: the CAREpackage®. Only this time there is no cardboard box. The digital CAREpackage® fundraising campaign is about giving girls and women the tools they need to become empowered and change their communities worldwide.
Result:
The CAREpackage® has come a long way from its inception. The results of the CAREpackage program are best retold by Helene D. Gayle, a former CEO of CARE USA, “From the moment we sent our first care package to survivors of World War II, CARE has sought to relieve suffering and restore hope worldwide. That package has evolved from immediate relief in 1945 to long-term impact today. We always save lives through humanitarian action, but we’re also about building lives for the long-term, about promoting lasting change through tools that can’t be confined to a box.” Just in the first year after the digital campaign launched, CARE supported more than 1,000 poverty-fighting projects in 71 countries to reach more than 65 million people. CARE USA contributed $545 million to these efforts.