Challenge:
Enroll America (EA) needed conference print materials that reflected their own look as well as the Get Covered America (GCA) campaign branding and they needed it quick. The original goal for the first conference was to get at least 200 people to attend.
Solution:
Since the ‘State of Enrollment’ conference was a new venture the mark needed to be fairly representational of people coming from all over the US to DC to learn strategies and gain contacts that would help America enroll. Each year’s templates needed a slight tweak for 100s of print materials: monumental environment posters to small badges.
Result:
After the third year, we know the conference look and feel was met with overwhelming approval by the thousands of attendees, donors, and volunteers at the conferences.