Challenge:
In 2017, Edelman Financial Service’s education brand Edelman Financial had a month to advertise their new seminar before they were scheduled to go live across the country.
Solution:
Working together with staff writers, we produced an marketing campaign including 3 sets of content to AB test in 5 basic sizes for ad placement in magazines and newspapers across the country. This enabled the small marketing team at Edelman Financial Services to reach a greater audience. Each print ad was designed to drive consumers to the registration site and ultimately to sign up for financial planning services.
Result:
The Road Trip seminar sold out at locations at across the country. During this time, the team was able to link a boost in overall new customer sign-ups to the ads.